January of last year, my co-founder and I launched byDesign Monthly. Starting as a project grown out of our love for design and serving startups, we offered unlimited design in a fixed-rate subscription model.

On January 9th, 2020, we went in blind and launched a Facebook ad. Silence for a full week. Which is what happens when you have no idea how to (effectively) run Facebook ads.

Fast-forward to January 16th. I get a call from a random number out in California. Thinking it was spam, I answered it and gave a pretty blunt hello. The guy on the other…


It’s officially twelve days since Election Day. And here we are. What the election told us was simple: we’re divided.

I’m not here to talk about winners or losers, Democrats or Republicans, or who’s right or who’s wrong.

The number one threat to this country is our cognitive biases. Point blank. You could argue that we’re living in a time where polarization has never been higher. It’s impossible to compute or back up with hard numbers, but it certainly feels as if the divide is growing every day.

We live in a world where there is one stream of fact…


From branding to marketing, byDesign is your one-stop shop for achieving early stage success.

Since initially launching byDesign back in 2017, we’ve evolved quite a bit. Individually working with, inside, and alongside close to a hundred different startups over the last few years, we’ve slowly transitioned byDesign into what it is today.

From the jump, we’ve recognized how important branding and design is to the success of an early-stage business. Whether it’s your logo, or the messaging you use to communicate with your first customers, your brand and the way it’s visually represented is imperative to standing out in today’s crowded ecosystem. But with that has risen two fundamental problems.

  • Startups traditionally don’t want…


Just a wee little lad — August 20, 2004

Six years ago, I was homeless, living out of a hotel with my mom. Trying to get through high school, working a dead-end part-time job that thought they were going the extra mile by paying ten cents over minimum wage.

Four years ago, my guidance counselor and assistant principal called me into their respective offices to tell me to not, “waste my time applying to college,” because there wouldn’t be a chance I’d get in, and if I did, I, “wouldn’t have the work ethic to complete it.”

Two years ago, I quit my retail job, had less than $200…


Today, online shopping is more popular than ever. Ignoring the “retail is dying” debate for the sake of this post, ordering everything from your socks to your groceries has become popular as consumers seek pricing competitiveness, greater variety, and above all: convenience.

The ability to shop online 24/7 without ever having to leave the couch has become something that we’re all too accustomed to. I’d be lying if I said that the bulk of my shopping didn’t occur online. I buy everything from furniture for my apartment, to the tools required to put it together, online. Why? Because it’s become…


Gather co-working in Short Pump, Virginia.

Four years ago, I moved to the city of Richmond. Overwhelmed by not only living in a cityscape, but also being an aspiring entrepreneur with what seemed a never ending stream of information, I struggled to grasp an understanding of everything going on around me. Today, I feel confident in being able to navigate the resources this awesome city offers. Below is a running collection of resources and events that are available to the Richmond community. Feel free to reach out to me if there’s any edits or suggestions to this list!

Accelerators / Incubators

There are quite a few of incubators and…


I’ve always been someone who has gassed the throttle day and night. Sleep to me was unbeknown. Between running a startup, juggling freelance projects, being a full-time student, trying to network with people like I was on Match.com and trying to squeeze in a social life or time with friends somewhere in there, I wasn’t ever sure how to take a break. I quickly became burnt out, but there was this hidden drive that kept pushing me to learn and experience more.

Here lies the issue: I was unproductive and unmotivated. I always had a sudden, unrelenting urgency of falling…


My first year of college was one I’ll never forget. I started a business, I got it off the ground, and I ran it full-time. How I juggled both school and running a company, I’ll never know. But…it was, hands down, the most exciting time of my life. It even gave me the opportunity to follow in the footsteps of my entrepreneur parents.

I felt a rush when I was getting it off the ground. Staying up until 5 AM, cold emailing contacts, hoping that out of the hundred I reached out to, at least one would respond. Starting a…


Our new and improved Dedicated Student pre-built package.

Wow, that title is a mouthful.

It’s been a while since we last spoke, but as always, we’ve been busy behind the scenes getting some great things together for our customers.

Today we rolled out over 100 new products to our catalog. This nearly triples our previous catalog item count, and we couldn’t be more excited to bring these awesome new products to you. These new products are available now in our customizer as well as included in some new pre-builts. There are new products in every single category, so be sure to check them out!

We now are offering…


After many, many, sleepless nights, we’re ready for our next chapter. CampusCrate is officially re-launching.

We’ve pivoted more times than I count, but that’s all part of the process. I think what we’re getting ready to put out is the best iteration yet. Today marks the announcement of everything new coming to our platform, so let’s get going, we have a lot to share (including some dumb backend stuff that most won’t care about).

Switching Payment Processors

We’re moving over from Square Payments to Stripe. This allows us to continue to grow while building upon our seamless user experience. …

Logan Deyo

Aspiring entrepreneur & explorer.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store